13 People[Organizations] Who Chose to Circulate Trust

In this world who experienced a lot of distrust, with people who in one way or another been a victim of betrayal, of fraud, of scam, of misbehavior, trust has become scarce, and it seems that it has become a "hard currency", it's rare to find. Even some of the people you call "friends" don't trust you that much, even your family members, your mom, your dad, your daughter, your son, your siblings. It seems that trust has joined "honesty" on being labeled by the song "such a lonely word". Trust, has been the currency that every people wants to keep and don't want to spend. And the world has suffered the problems caused by the non-ciculation of "trust" currency. 
For some people, they'd give you some trust but would ask you to pay for more. For some people they just choose to keep trust to themselves, and live their long-boring-lives with distrust. For some people, they trust blindly, thinking they have already been to worst, so just bring it on!
As I was thinking about this issue on trust, I have been aided by this book I am reading by Stephen M.R. Covey called "Smart Trust" and I have encountered several successful people and/or companies in their business because of trust. And it inspired me to give and circulate trust with the people around me. Yet, I am using "Smart Trust" not "Blind Trust" nor "Distrust". 
Here is a list of the philosophies  of leaders and companies with regard to their lives and organizations:
  1. Isadore Sharp, Four Seasons Hotels and Resorts "Trust was the emotional capital of Four Seasons, our ethical imperative for long-lasting success, a code and a compass enshrined in the corporate culture. . . [It] had been the primary reason for our success, crucial to the reputation that precedes us in every deal, in every hotel opening, and in all our operations. . . Like the invisible hand that regulates the free market, the invisible hand of trust had been our guide and our dynamic. And every year, as trust rose, our reputation rose with it."
  2. Al Carey, Frito-Lay "Our team trusts each other. We move faster on difficult decisions. So when you trust each other there's no need for all the extra bureacracy. It can allow you to reduce layers of management. It can allow you to move directly to decisions quicker, because you trust each other. You don't have multiple groups overlooking each other to make sure that people are doing things the right way.
  3. Andrea Jung, Avon "Our entire model has been build around personal relationships with our customers, and that is based on trust. The power of those relationships is the key to our success and to the future.
  4. Charlie Munger, Berkshire Hathaway "Our model is a seamless web of trust that's deserved on both sides. That's what we're aiming for. . . Not much procedure, just totally reliable people correctly trusting one another."
  5. Meg Whitman, eBay "More than a decade later, I still believe that Pierre [Omidyar] was right; the fundamental reason eBay worked was that people everywhere are basically good. We provided the tools and reinforced the values, but our users built eBay. Our community's willingness to trust eBay - and one another - was the foundation of eBay's success. . . eBay is all about trust."
  6. Muhammad Yunus, Grameen Bank "We were convinced that the bank should be built on human trust, not on meaningless paper contracts. . . People everywhere prefer to live in an environment of trust."
  7. Jim Goodnight, SAS Institute "I believe management must trust the people who work for them. You have to treat people like they make a difference. And if you do, they will... When you trust people to do their best, the revenue takes care of itself, even in challenging economic times."
  8. Azim Premji, Wipro "Values are a matter of trust. They must be reflected in each one of your actions. Trust takes a long time to build but can be lost quickly by just one inconsistent act."
  9. Terri Kelly, W.L. Gore & Associates "[T]here are some fundamental things that hold Gore together. One is values to which we all subscribe, in terms of how we're going to treat each other - there's a huge trust element in the Gore culture.
  10. Tony Hsieh, Zappos "We trust our employees to use their best judgment when dealing with eac and every customer."
  11. Ken Chenault, American Express "The competitive advantage of trust has never been more important or more valuable."
  12. John Wooden, UCLA "I believe the following: 'It is better to trust and be disappointed occasionally than to mistrust and be miserable all the time.'"
  13. Google "Too many companies have been built on not trusting people but on making rules and prohibitions, telling customers what they cannot do, and penalizing them for doing wrong. Google has built its empire on trusting us. (Jeff Jarvis, What Would Google Do?)"

If you learned something from this, feel free to buy Smart Trust by Stephen M.R. Covey, and please do spread the news about trust by hitting share. I would also appreciate it very much if you can hit like. Thanks!

28 thoughts on “13 People[Organizations] Who Chose to Circulate Trust

  1. As an online seller, I too is trying to earn the trust of my customers and that trust is what makes my online business going. Before I entered the business, it was almost like I lost hope and confidence in trusting people. Scammers are everywhere and a lot of opportunists & criminals to watch out. I didn't know how to trust.

    But after a while that I began my business, I realized that in order to change the untrustworthy world, I have to be trustworthy myself.

    Will try look of this book you talk about is available in the national bookstore near me. I would love to read it too. I think it will help me a lot not only as an online entrepreneur but as an individual.

    1. This book helped me turn 180 degrees from looking people with distrust, to dealing with people with Smart Trust.

      The book is available in National Bookstore, it's where I got my copy. πŸ™‚ Real good read specially for entrepreneurs like yourself.

  2. For businesses ( even in our personal lives ), trust takes time but once earned, it goes a long way and paves way to a lot of opportunities. All the brands you've listed above should be an inspiration to other establishments or even to those who are just starting to build their business. The road to getting the trust of customers may not be easy, but it definitely is worth all the time, energy, and resources.

    I'm sure the book is a good read - so I might just get myself a copy the next time I'm at the mall.

    1. True, and the book says "with trust we shall create prosperity, energy and joy in a low-trust world"...

      I know you'd enjoy the book, I've told my friends about it too, and they as well raised their two thumbs for the book. πŸ™‚

  3. A great post! It's hard to trust, especially when online dating, there are too many people who let you down or lie to you - which then makes it harder for the nicer guys to get a look in as I am so jaded... will look into this book! Simone x

    1. Yeah, our past experience of betrayal and lies, and fraud, would taint our glasses and make us always use the glasses of distrust or blind trust. Yet, these companies and people I've listed above devised their "smart trust" to go about working in the low-trust world.

      They've made a good job at mastering Smart Trust that they were successful in their fields/industry.

      Online has been viewed too by a lot of people to be a scam, yet as a professional providing services online, I am overwhelmed with the number of people who also trusted when I say, I'd deliver what they needed. πŸ™‚

      Cheers for smart trusting Sim... πŸ™‚

  4. Oooh, Stephen Covey of Habits of highly effective people book. I reckon this new one is just as rich with wisdom.

    I agree with all the quotes you shared on trust. Trust is basically the foundation to a good relationship - whether personal or business. But it's a pretty steep commodity, we need to understand how to take care of it. Thanks for sharing!

    1. This book is written by his son. Stephen M.R. Covey. πŸ™‚

      His book discusses how to have "Smart Trust" which would allow you to enjoy prosperity, energy and joy, while circulating trust. πŸ™‚

  5. Trust is such a tricky thing when it comes to the internet, because we deal with people we do not see. Heck, it is even difficult to trust people we see everyday, even our own relatives! We are made so paranoid nowadays by what we see in the daily news. Trusting someone is easier said than done.

    1. In his book he says, "we are conditioned/programmed by our past experience, and he understands that." But his book seeks to provide a guide as to how to have "Smart Trust"...

      This is definitely a good read. πŸ™‚

  6. Sometime when we expect too much from people we get disappointed and we lose our trust. Sometimes we just have to learn to manage expectations. We need to learn to slowly trust people but protect ourselves from being taken advantage.

    1. He's got something to say about this. You could as a provider say "underpromise and overdeliver" to keep the trust. But there's a more speedy propensity to establish relationship with clients/customers/partners by using "Smart Trust"... This book is a good guide. πŸ™‚ helps you shape up your trust propensity. πŸ™‚

  7. How true that trust is a lonely word. If you even realize, even trust in an organisation is also based on the fact that they are getting a fixed or well paid salary... So.. you get what I mean πŸ˜›

    1. Haha yeah. But in the book, I've read stories of TRUST without any compensation or very little of it is involved. There are quite a number of stories that would actually inspire us to trust. And employers as well to trust their employees. πŸ™‚

  8. Betrayal of trust is a mortal sin for me because it's like a broken glass with pieces that can hardly be put together. It can never look as whole as it was before. Trust is earned and cannot be given as we wish but it should start in oneself.

    These people and organizations are leaders by example.

  9. In my opinion, trust is the core foundation of everything. One should not just simply give in their trust to someone. Trust should be earned and must be maintained. hence, everything will just be fallen off the track. Trust = Success.

  10. Trust is essential component of every company's marketing strategy so it is indispensable part of every advertising campaign. Ebay, Zappos and Avon have already gained my trust all these years.

  11. I totally agree with John Wooden, UCLA.
    I also agree that trust is a currency that people likes to keep and not spend, but they also miss the point that only when the currency is spend that you can reap its benefits.
    My own trust system is that I usually give 3 chances of disappointment.
    After that, I would want nothing to do with him/her anymore.

    Sometimes, instead of distrusting at first meet, just give a little trust to see how much this "stock" is worth. Sometimes, those chances are the best encounters.

  12. These companies have continuously grown over the years, showing us that trust over rules and regulations actually work. I especially love the ones from Google and Frito lay, which makes me want to support these companies more.

  13. Trust is indeed the biggest factor that every successful organizations and business must and should have. I am trying to build trust with my clients and possible investors for my business. Thanks for this beautiful reminder!

  14. I couldn't say it any better, this are great quotes about trust coming from great people. We should be really be careful in breaking the trust of our love ones

  15. Trust is, indeed, a lonely word. Learning to trust IN others first, before earning that trust FROM others, is, I find, one of the toughest thing to do, yet so necessary!


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